Truvia: The First Major All-Natural Stevia-Based Low-Carb Sugar Substitute On The Market

Filed under: New Product — @ October 9, 2009

Truvia is the first major stevia-based sweetener on the market

More and more consumers are becoming health savvy these days than ever before. They’re reading labels, looking for natural alternatives to sugar, and in general attempting to live a better life for the sake of their weight and health. With all the chemical-based sugar substitutes that are out there today, the sad fact is that the vast majority of them are not necessarily the best options for people who are attempting to maximize their health. That’s why I’m pleased to tell you about a relatively new zero-calorie sweetener that not only tastes good but comes from natural sources called Truvia.

In Episode 79 of “Livin’ La Vida Low-Carb On YouTube”, Christine and I talk about why the “pink stuff,” “blue stuff,” and “yellow stuff” can’t measure up to the quality of the brand new “green stuff.” People who start on a healthy low-carb lifestyle turn to these things to replace the sugar they were consuming in their diet. While stevia is certainly not new to the market, Cargill Foods debuted Truvia to consumers in October 2008 to provide a great-tasting blend that takes the sweetest part of the stevia plant called rebiana and use the all-natural sugar alcohol erythritol as a bulking agent. This is in stark contrast to that nasty sugar-based maltodextrin bulking agent that all those “other” ones use. The result was the creation of Truvia.

Click here to watch our video review of Truvia to learn more about this new sweetener.


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