NBC Universal Shamefully Pushing A High-Carb, Low-Fat, Vegetarian Diet On Americans During Their ‘Healthy Week’ Promotion

Filed under: Events,Television — @ June 23, 2010

While watching the exciting final round Sunday coverage of the U.S. Open PGA golf tournament on NBC television, you probably couldn’t help but notice all of the multitude of promotional advertisements about a special weeklong campaign happening this week dubbed “Healthy at NBCU.” Analysts Johnny Miller and Dan Hicks cut in often between the golf action to hype how all of the NBC Universal-affiliated stations would be putting the focus on “Healthy Week” during the programming. This includes not just NBC, but also Bravo, MSNBC, NBC Nightly News, Universal Orlando, CNBC, iVillage, Syfy, The Weather Channel, Oxygen, Access Hollywood, Telemundo, Universal Studios, The Today Show, USA Network, and all of the other entities under the NBC Universal umbrella. They’re making a big deal about this by providing viewers with “the information and inspiration they need to take positive steps toward better health and wellness.”

It’s a noble effort if the right kind of information is shared that will actually help the people who are watching. While summertime television viewing is sporadic at best with mostly reruns, B-rated shows, and vacations keeping people away, it’s those people who ARE watching television that makes the message that is communicated to the at-home audience during this campaign so important. Upwards of 80 million people are impacted by one or more of these NBC Universal entities on a weekly basis, so there is potential to make a lasting impact on the thinking and mentality of the viewers who are being exposed to the “Healthy at NBCU” promotion.

So what are they promoting exactly? Click here to see the high-carb, low-fat, vegetarian message that dominates this campaign and why it is WRONG to be pushing this on unsuspecting Americans.