10-Part ‘Health Claims Gone Wild!’ Video Series Exposes Fraudulent Food Marketing

Filed under: Health — @ August 5, 2010

We’ve all see it happen in television commercials, in magazines, and even right there on the front packaging of foods–HEALTH CLAIMS of all shapes and sizes flung around as a way to market products to consumers. It’s as if food companies are eager as a beaver to put something positive about their products in an effort to woo consumers into purchasing their products, even if those products are not what anyone would ever consider “health” food. While I don’t necessarily see anything wrong with the capitalistic idea of marketing and selling to the buying public, sometimes the envelope gets pushed just a wee bit too far with some of these messages being spread about foods. That was the inspiration behind why Christine and I embarked on a 10-part video series over the past couple of weeks we call “Health Claims Gone Wild!” as part of our “Livin’ La Vida Low-Carb On YouTube” videos.

In Episode 89-98, we visited local grocery stores in our area to walk up and down the aisles looking for any health claims that looked kinda funny and they were a-plenty! What we found on some of these packages was nothing short of astounding (Fruity Pebbles promoted as “an excellent source of Vitamin D” with a mere 100IU per serving, for example) and we documented all of it in the following videos. In total, we went to four supermarket chain stores, a health food store, and even a pet food store to show how egregious the health claims being made on the foods we eat has become. We end the series with a video we call “Health Claims Gone Right!” showing how to discover the truly healthy foods that will nourish your body (hint: most of the time these foods don’t contain a label at all!). Hopefully you will find this adventure we took both entertaining and educational as you discover why the food manufacturers don’t have your best health in mind when marketing their products. ENJOY!

Click here to watch this special 10-part video series about the dastardly marketing health claims that food manufacturers are putting on the front packaging of foods and why they’re so unhealthy.