Connects The Farmer With Customers In Their Local Area

Filed under: Podcast — @ December 6, 2010

In Episode 423 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore,” we hear from Deborah Williamson from Seven Oaks Lavender Farm in northern Virginia and now she helps promote a CO-OP/CSA-styled web site called

This web site helps bring together all of the farmers in the northern Virginia area to allow consumers the opportunity to obtain fresh, local foods to support the local economy while getting some deliciously healthy nourishment for their families. Listen to Deborah Williamson talk about why she returned to her childhood farming roots, how her New York City hairdresser led her to become a lavender farmer, how she connected with Farmer Girls founder Deanna Child to use her marketing skills to promote it, the lack of marketing with local farmers, what the goal of the Farmer Girls web site is, the reaction of the farmers who participate in this program, the prevalence of this kind of program across the country, the unique proprietary software program they are making available farms from coast to coast, how this program adds a layer to farmer’s markets and the CSA (community supported agriculture) model, the vetting process they use to find the farmers included on their site, the distrust the public has about their local farmer, the positive effects of films like Food Inc. on their business, why she despises shopping in a conventional grocery store anymore, how to get the consumer to buy from local farmers, how the Farmer Girls web site works, and the opportunity for branching out this concept across the country and around the world.


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