Coke C2 races into Daytona

Filed under: Events — Tags: — @ June 18, 2004

Eight Coca-Cola C2 sponsored race cars will hit the track at Daytona over the Fourth of July weekend to help promote the new mid-carb soda. The Coke C2 cars will be driven by NASCAR stars Tony Stewart (#20), Bill Elliott (#98), Ricky Rudd (#21), Kurt Busch (#97), Greg Biffle (#16), Jeff Burton (#99), John Andretti (#1), and Kevin Harvick (#29). Ironically, the July 3rd race is the Pepsi 400.

According to Coca-Cola, the C2 race cars will each feature a unique take on the brand’s signature red and black colors, and the drivers will wear Coca-Cola C2 fire suits as well. There will be extensive sampling opportunities in and around the Daytona for NASCAR fans wanting to try C2.

Hershey to intro ‘Carb Alternatives’ candy

Filed under: New Product — Tags: — @ June 17, 2004

hershey-carb-alternatives.jpgHershey this summer will add a new “Carb Alternatives” line that will join its sugar free candy and Hershey’s 1 Gram Sugar Carb Bar as a new option for consumers following low-carb diets. Hershey’s Carb Alternatives line will include low-carb versions of some of the most popular brands in the world, including: Hershey’s milk chocolate with almonds, Reese’s Miniatures, Hershey’s Kisses, and Kit Kat Miniatures.

As of right now, the only nutritional information known is that the new products will offer “the same great Hershey’s taste with 50 percent less sugar carbs” and that the candy will be in miniature-sized pieces to make portion control easier. Carb Alternatives will come in 3.3-ounce bags that will retail for approximately $1.99. All of the products will be available beginning July 23, 2004.

GNC offers 30 percent discount on Atkins products

Filed under: Low-carb Stores — Tags: — @

Participating GNC stores are offering 30 percent off all Atkins brand product throughout the month of June. GNC carries the entire line of Atkins controlled-carb products, including Atkins Advantage Bars and Shakes, Atkins Endulge Chocolate Candy Bars, Atkins Morning Start Breakfast Bars, Atkins Quick Quisine side dishes, bake mixes, and condiments.

Low-carb bartender joins Low Carb Energy magazine

Filed under: Publications — Tags: — @

Beginning with the November issue of Low Carb Energy, drink and low-carb authority Bob Skilnik will share the secrets of how anyone can become a low-carb beverage master. Skilnik is also the author of the soon-to-be-released “The Low-Carb Bartender: Carb Counts for Beer, Wine, Mixed Drinks and More.”

Total Protein low-carb cereal tastes ‘horrid’

Filed under: Review — Tags: — @ June 16, 2004

totalprotein.jpgThis Total Protein review from the Quad-City Times really makes us not want to try the new low-carb cereal, which contains numerous vitamins, 13 grams of protein and 11 grams of carbs per serving.

According to Bonnie Leblang, the cereal “tastes horrid, even mixed with some bettertasting Raisin Bran or Vanilla Almond Special K.” Carolyn Wyman says it “tastes more like a sweeter, thicker and tougher Wheaties. In fact, these are so chewy, I would have thought they were stale had I not opened the bag seconds before. Letting them soak in milk for a few minutes does cut down on the jaw exercise (though only slightly).”

South Beach Diet attracting vegetarians

Filed under: South Beach Diet — Tags: — @

The South Beach Diet is drawing an unlikely group into the low-carb craze: vegetarians.

bq. For years low-carb and vegetarian diets have been on opposite ends of the eating spectrum–when an Atkins dieter orders a bunless burger, a vegetarian orders a burgerless bun. But Dr. Arthur Agatston, a Miami Beach cardiologist who created the South Beach Diet, said he developed a vegetarian version of his plan long before it became a best-selling book and diet to the stars. Now about 4,000 vegetarians use his diet’s website, which offers meatless meal plans and recipes.

A South Beach vegetarian eats lots of vegetables, beans, legumes and soy products. Fruit and whole grain foods are allowed in moderation in the second and third phases of the diet. If the vegetarian eats eggs and dairy, low-fat products are allowed.

Turkey ads try to lure low-carb dieters

Filed under: Business — Tags: — @

The National Turkey Federation has launched a $3 million ad campaign that will try and boost sales of turkey to low-carb dieters. The ads will peg turkey as the “Perfect Protein.” The website has been set up for the campaign and includes content like nutritional information and recipes.

Mid-carb Dr. Pepper coming?

Filed under: New Product — Tags: — @ June 15, 2004

Cadbury Schweppes, the UK-based company behind Dr. Pepper and 7-Up, said it is watching the success of mid-carb/mid-calorie colas such as Coke C2 and Pepsi Edge before it decides to produce its own product.

Speaking at an industry conference in New York yesterday, Mike McGrath, president of sales for Cadbury’s U.S. beverages unit said the company will “be prepared to move” if mid-carb sodas are a hit with consumers.

Batter-coated fries now vegetable

Filed under: In The News — Tags: — @

Batter-coated french fries are now classified as a fresh vegetable by the USDA. The ruling by the Agriculture Department was recently backed up by a federal judge, but has caught a lot of flack. The department noted that the classification is only used for commerce, not nutrition, but that’s still too much for some people–especially fans of Super Size Me and Fast Food Nation.

CarbWire and Low Carb Luxury team up

Filed under: Site News — Tags: — @ June 14, 2004

CarbWire and Low Carb Luxury today announced a partership which combines both sites’ strengths to better serve readers. Low Carb Luxury is the leading low-carb community website, while CarbWire is the leading low-carb news website.

CarbWire readers can expect to gain access to more recipes thanks to the partnership.

Read the rest

Low-carb diet behind Slim Shady physique?

Filed under: Celebrity — Tags: — @

eminem.jpgEminem, who also goes by the names of Slim Shady and Marshall Mathers, is apparently a low-carb diet devotee. According to documents obtained by The Smoking Gun, the rapper demands (in addition to many, many other things) that his dressing room be catered with low-carb protein bars, Myoplex low-carb drinks and bunless turkey burgers.

We recommend checking out The Smoking Gun’s huge collection of riders–the backstage demands of pop and rock stars–just to see what other healthy (or unhealthy) foods celebrities are eating before their performances.

‘Diet candy’ sales soaring

Filed under: In The News — Tags: — @

Low-carb candy is coming into its own in a big way. Sales of “diet candy,” the candy industry’s term for sugar-free and reduced-carb sweets, soared 90 percent to more than $273 million last year, according to a recent AP report.

bq. From low-carb to low-cal to sugar-free to “guilt-free,” many of the estimated 1,400 new products on the market this year come with a health pitch of some kind. And the array of soon-to-be-released offerings on display at [last] week’s All Candy Expo, North America’s largest candy trade show, shows the pro-health movement is just getting rolling.

Watch CarbWire this week for a review on Jelly Belly’s new low-carb offerings, as well as news on low-carb products from Hershey.

Fazoli’s fighting low-carb craze

Filed under: Restaurants — Tags: — @

Fazoli’s, a fast-casual Italian restaurant with locations in 32 states, has hired well-known dietician Elizabeth Somer to “balance” the low-carb “fad” diets. A Fazoli’s press release points to a recent article that forecasts the demise of the low-carb craze, and notes that the company hired her “to avoid the knee-jerk reactions other companies have succumbed to regarding the recent carb craze and still accommodate their customers’ dietary needs.”

“Elizabeth’s stance on avoiding fad diets like Atkins and South Beach certainly made her more attractive to us as we were looking for a long-range program,” said Julie Gondak, Fazoli’s director of marketing.

Coke C2 review

Filed under: CarbWire Review — Tags: — @ June 11, 2004

cokec2bottle.jpgAmidst huge interest, CarbWire secured two bottles of Coke C2 for review. With the news that McDonald’s is trying it out in some locations, Coke C2 has the possibility of being huge. We did a comparison test between Coca-Cola Classic, Diet Coke and Coca-Cola C2.


* Color and consistency is identical to Coca-Cola Classic
* Nearly zero aftertaste
* If it wasn’t directly compared to the original (within seconds of each other), it would have been very hard to tell C2 from Classic Coke.
* Much better than Diet Coke


* Limited availability (at this time)
* Doesn’t taste exactly like Coca-Cola Classic
* Slightly less “kick” than regular Coke

Read the rest

Carbolite Foods launches Canadian division

Filed under: Business — Tags: — @

Low-carb product maker Carbolite Foods has launched a Canadian division. Carbolite Foods is the maker of the popular CarboRite product line, known for its blue packaging.

Carbolite Canada will begin shipping 17 products this month. Look for them at stores such as: Shopper’s Drug Mart, London Drugs, Medi Plus, Wal-Mart Canada, IDA, Guardian, Pharma Plus, Herbie’s, Pharmaprix, Save On Foods, RC Superstores, Overwaitea, Thrifty Foods, Loblaws, Fortino’s, and Zehr’s.

Lifeway Foods to offer low-carb kefir

Filed under: New Product — Tags: — @

Lifeway Foods has announced a new line of no-sugar-added kefirs designed for followers of low-carb diets. The cultured dairy product will be showcased at the Summer Fancy Food Show in New York City June 27-29, and will be available in stores later this year.

Lifeway’s low-carb kefirs will come in strawberries n’cream, mixed berry, tropical fruit, and strawberry-banana varieties as well as in an original, unsweetened version. They will have 8 grams of carbs and 2.5 grams of fat per 8-ounce serving.

Bacardi Silver low-carb review

Filed under: CarbWire Review — Tags: — @ June 10, 2004

bacardi-black-cherry-bottle.jpgWhile it was just announced Tuesday, CarbWire got ahold of a Bacardi Silver low-carb Black Cherry sample. Although the review was unscientific, and we aren’t normally too fond of cherry flavor in general, here are the pros:

* Fresh flavor, perfect for summer
* If you don’t like beer, it’s a great alternative
* Very smooth

And here are some things that we didn’t like as much:

* Aftertaste lasts a tad longer than we’d like, but not as long as a diet cola
* The only low-carb Bacardi flavor is Black Cherry, you’re out of luck if you don’t like cherry flavor.

For what it’s worth, it smells like vanilla but still tastes like cherry. There are 2.6 grams of carbohydrates per 12oz bottle. Alcohol by volume is 4%. Pricing varies by location and only comes in 6-packs. Our final judgement is: if you like cherry flavor, definitely check out Bacardi Silver low-carb Black Cherry.

Chicken Breasts Stuffed with Goat Cheese and Roasted Red Pepper Tapenade

Filed under: Low-carb Recipes — Tags: — @

chicken-goat-cheese.jpgLooking for a new low-carb chicken meal to serve for dinner tonight? Check out Low Carb Luxury’s recipe for Chicken Breasts Stuffed with Goat Cheese and Roasted Red Pepper Tapenade.

bq. A brightly colored center of green leaf spinach, red roasted pepper, and mild white goat cheese fills these breasts of chicken and makes an attractive presentation. This filling melts in your mouth. Serve this chicken hot, at room temperature or chilled. Try using piquillo peppers for the roasted peppers in this dish–they are wonderful in this recipe.

For a complete list of ingredients, directions, and a ton more low-carb recipes, visit Low Carb Luxury.

U.S. light-beer sales to surpass regular beer sales

Filed under: Business — Tags: — @

In the U.S., sales of light-beer will soon eclipse sales of regular beer. Research firm Mintel International Group Ltd. believes this is caused by the increasing numbers of people on low-carb diets.

The vicious competition in light-beer sales is best shown by the number of ads for both Miller Lite and Bud Light. A lawsuit has even been filed by Miller for unfair ads by Bud.

ChampionLyte establishes Be-Lyte low-carb subsidiary

Filed under: New Product — Tags: — @

ChampionLyte today announced it has established a low-carb subsidiary, Be-Lyte Foods. The company also announced it has signed an exclusive, three-year agreement with Miami-based Chips, Dips and Beyond for the distribution of various low-carb products under the Be-Lyte brand.

“Low-carb snack foods are a natural extension of our sugar-free sports drinks and syrups which have gained great acceptance with the low-carb community,” said David Goldberg, president of ChampionLyte. “It’s a huge, growing market and we believe there’s great opportunity for high-quality, good-tasting products like those we will introduce in the Be- Lyte line.”


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