Kraft Foods will expand its alliance with The South Beach Diet and its creator, Arthur Agatston, M.D., by launching a broad line of new products under the South Beach Diet brand. The wide variety of products–offering choices for breakfast, lunch and dinner, as well as snacking–will reach national distribution in spring 2005. The South Beach Diet line will include cereal, meal replacement and cereal bars, refrigerated sandwich wraps, frozen entrees and frozen pizza.

Kraft has teamed up with the creator of The South Beach Diet, Dr. Arthur Agatston, on a new line of products. Available in stores nationwide next month, a variety of Kraft products will have a “South Beach Diet Recommended” badge to help consumers find foods that fit within the diet. It appears on favorites such as Boca Burgers, Kraft 2% Milk and Fat Free Singles, certain Oscar Mayer Deli Meats, Planters assorted nuts, and Light N’ Lively Cottage Cheese, to name a few.

Also in October, the new “Kraft South Beach Diet Recipe Sampler”