Krispy Kreme spokeswoman Angela Brown has revealed to CarbWire that consumers should be able to purchase its new low-sugar/low-carb doughnut by the end of 2004.

bq. “Our low-sugar option is in the early stages of development,” the Brown told CarbWire. “Research and development is actually an ongoing process for us and we have looked at a low-sugar option many times before. That having been said, we have a quality and taste standard that we have to meet and that our customers expect. And we believe that technology has advanced enough that we may be able to create a product that we are proud of. We hope to have something in the market by the end of the year.”

Krispy Kreme is the latest company to announce plans for a low-carb product. The company said it is creating a low-sugar doughnut.

bq. Krispy Kreme hopes that the low-carb alternative will attract dieter and diabetics. Just one Krispy Kreme Hot Original Glazed doughnut has 200 calories, 12 grams of fat and 10 grams of sugar. It was unclear just how much fat and sugar would be in the new creation. The “healthy” doughnuts are due out before the end of the year.